the victorian days

Victoria Day on Öland was founded by Kay Wiestål in 1979 as a tribute to Crown Princess Victoria on her birthday on July 14. What began as a local celebration has over the years developed into Victoria Days – one of the most appreciated events of the summer on Öland . Every year, visitors, sports figures and royalty gather on the island to participate in activities, experience festivities and be inspired by movement, health and community. Victoria Days has become an important meeting place that puts both Öland and public health in focus.

Read more about the Victoria Days here!

activities during the celebration

During the Victoria Days, Öland is transformed into a lively meeting place that strives to inspire physical activity and a healthy lifestyle. This event is an occasion when Öland's residents and visitors come together to participate in various activities and enjoy the beautiful island in a healthy way while celebrating and courting our amazing Crown Princess.

Birthday song, sunny castle

July 14

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Birthday procession through Borgholm

July 14

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The Victoria Concert, Borgholm Castle

July 14

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Victoria Golf at Ekerum Resort

July 13

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The Victoria walk, southern Öland

July 13

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The Victoria Race in Borgholm

July 15

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program during Victoria Days 2026

Saturday, July 11 - Monday, July 13

Victoria Promenade - 11.00:16.00-XNUMX:XNUMX

The tip walk is arranged on 11-13 July. Vouchers can be collected from the square during these times. The cost is 50 SEK per participant and the entire amount goes to Crown Princess Victoria's fund. The walk consists of 10 questions about the royal family, starting at the square and finishing at Kaffetorpet on Solliden. The first 50 participants to the finish line are offered coffee at the coffee shop. Filled-in coupons can be left in a container inside the door at Kaffetorpet or on the square between 11:00-16:00. Great prizes are promised, including concert tickets and gift bags from Solliden. The winners will be drawn on the evening of 13 July. 

 

Monday, July 13

The Victoria Walk - At 10:00-15.00:XNUMX

Hiking day for the whole family with guided tours, a tip walk and nature bingo. The location is Penåsa, Mörbylånga municipality.

Gulf of Victoria - At 08.00-13.00

The participants consist of companies that compete in teams and raise money for the fund. Own rooms at Ekerum Resort Öland.

 

Tuesday 14 July

Foot cast - 12.30:XNUMX p.m.

Photo casting of this year's Victoria Prize winner in Kay Wiestål's park, Borgholm.

Birthday song - 15:45 PM - 16:00 PM

The Crown Princess comes out in front of Solliden Castle with her family and we all sing “Yes, may she live” together. Shortly after, a procession with a horse and carriage starts.

Birthday procession - 16.00:17.00 PM-XNUMX:XNUMX PM

The Crown Princess travels by horse and carriage from Solliden Castle via Princess Estelle's Walk to Borgholm, then to Borgholm Castle.

Victoria Concert - 17:00 PM

Concert with The Ark, Petra Marklund, Seinabo Sey, Fanny Avonne and Mira Ray , awarding of the Victoria Scholarship and fundraising. A full evening at Borgholm Castle.

The Victoria Concert on SVT - 18:30 PM

The concert from Borgholm Castle is broadcast on SVT.

 

Wednesday 15 July

Victoria Run - At 15.00-20.30

Exercise race that goes through Borgholm. Also consists of Victoriajoggen (4 km) and Lilla Victorialoppet for children/youth (2 km / 1,5 km).

Artists of 2026

During this year's Victoria Concert, the royal family, the audience and TV viewers are invited to musical performances by The Ark, Petra Marklund, Mira Ray and Fanny Avonne. The music is performed under the direction of conductor Stefan Sporsén and the Augusti Family . This year's presenter is Kristina "Keyyo" Petrushina, who makes her debut in the role for the Victoria Concert.

 

The Victoria concert

Artists Victoria Concert

the victoria prize

The Victoria Prize has been awarded annually since 1979. The prize is awarded by HRH Crown Princess Victoria during the Victoria Concert on July 14, 2025. The Victoria Concert is broadcast on SVT1 and SVT Play. Time will come!

Frida Karlsson to be awarded the Victoria Prize 2026

Victoria Prize 202 6

Frida Karlsson, Victoria Laureate 2026

festive celebration 

During the Victoria Days on Öland, the atmosphere becomes extra festive and jubilant. Take advantage of exciting Victoria-themed offers and activities around the island. The shops, restaurants and other local businesses join in the celebration and create special arrangements to celebrate Crown Princess Victoria.

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questions & answers

When is Crown Princess Victoria's birthday?

Crown Princess Victoria's birthday is on July 14. Her birthday is celebrated every year on Öland with Victoria Days, one of Sweden's most well-known royal events. The celebration attracts visitors from all over the country and includes, among other things, the birthday procession, the Victoria Concert and several activities for the whole family.

Where is Crown Princess Victoria's birthday celebrated?

Crown Princess Victoria's birthday is celebrated on Öland, where the royal family traditionally spends their summers at Solliden Palace. The celebration takes place mainly in Borgholm and is open to the public.

Can you see the royal family on Öland?

Yes, during the Victoria Days there is the opportunity to see parts of the Swedish royal family on Öland. The celebration of Crown Princess Victoria's birthday on July 14th begins with a courtship and birthday song at Solliden Palace , where the royal family gathers. This is followed by the traditional procession through Borgholm, where thousands of visitors line the streets to celebrate the Crown Princess. The day ends at Borgholm Palace with the popular Victoria Concert, where the Victoria Prize is awarded and some of Sweden's leading artists perform.

Where is Solliden Castle located?

Sollidens Slott is located just outside Borgholm on Öland and is the summer residence of the Swedish royal family. The castle and castle park are a popular tourist attraction and play a central role in the celebrations of Crown Princess Victoria's birthday.

What is the Victoria Concert?

The Victoria Concert is the major televised gala concert held on Öland on July 14. During the evening, the Victoria Prize is awarded to prominent Swedish athletes while some of Sweden's most appreciated artists perform.

What is Victoria Gulf at Ekerum?

Victoria Golf is a charity golf competition that is organized during Victoria Days on Öland. The competition is played at Ekerum Resort Öland and brings together companies from all over Sweden who compete in teams while contributing to the collection for Crown Princess Victoria's Fund. Through various activities and challenges on the golf course, money is collected for the fund's work for children and young people with disabilities. Victoria Golf is a valued tradition that combines golf, networking and charity in a unique Öland environment.