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activities during the celebration
During the Victoria Days, Öland is transformed into a lively meeting place that strives to inspire physical activity and a healthy lifestyle. This event is an occasion when Öland's residents and visitors come together to participate in various activities and enjoy the beautiful island in a healthy way while celebrating and courting our amazing Crown Princess.
Artists of 2025
During this year's Victoria Concert, the royal family, the audience and television viewers are invited to musical performances by Lena Nilsson, Daniel Adams-Ray, Peg Parnevik, Grezula and Ida-Lova. The music will be performed under the direction of Kapellmeister Stefan Sporsén and The August familyThe presenter of the Victoria Concert is, for the seventh time in a row, Yvette Hermundstad.
The Victoria Days
the victoria prize
The Victoria Prize has been awarded annually since 1979. The prize is awarded by HRH Crown Princess Victoria during the Victoria Concert on July 14, 2025. The Victoria Concert is broadcast on SVT1 and SVT Play. Time will come!
David Åhman and Jonatan Hellvig awarded the Victoria Prize 2025
The Victoria Days
festive celebration
During the Victoria Days on Öland, the atmosphere becomes extra festive and jubilant. Take advantage of exciting Victoria-themed offers and activities around the island. The shops, restaurants and other local businesses join in the celebration and create special arrangements to celebrate Crown Princess Victoria.
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Marcus Carlsson