activities during the celebration
During the Victoria Days, Öland is transformed into a lively meeting place that strives to inspire physical activity and a healthy lifestyle. This event is an occasion when Öland's residents and visitors come together to participate in various activities and enjoy the beautiful island in a healthy way while celebrating and courting our amazing Crown Princess.
the victoria prize
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The Victoria Prize has been awarded annually since 1979. The prize is awarded by HRH Crown Princess Victoria during the Victoria Concert on July 14, 2024. The Victoria Concert is broadcast on SVT1 and SVT Play. Time will come!
About the winner
artists of the year
During the victoria concert this year, the royal family, the audience and television viewers are treated to musical performances Lena Philipsson, Molly Hammar, Albin Lee Meldau, Edda Magnason and Olivia Lobato. The music is performed under the direction of the conductor Stefan Sporsén and The August family. Program manager for the Victoria concert is, for the sixth time in a row, Yvette Hermundstad.
festive celebration
During the Victoria Days on Öland, the atmosphere becomes extra festive and jubilant. Take advantage of exciting Victoria-themed offers and activities around the island. The shops, restaurants and other local businesses join in the celebration and create special arrangements to celebrate Crown Princess Victoria.