the victorian days

Victoria Day was founded by Kay Wiestål in 1979 as a loving tribute to Crown Princess Victoria on her birthday on 14 July. What was once a one-off day to celebrate the princess has since evolved into Victoria Days. This annual event has grown to become an extensive meeting place on Öland, where the aim is to inspire people to physical activity and a healthy lifestyle!

Read more about the Victoria Days here!

activities during the celebration

During the Victoria Days, Öland is transformed into a lively meeting place that strives to inspire physical activity and a healthy lifestyle. This event is an occasion when Öland's residents and visitors come together to participate in various activities and enjoy the beautiful island in a healthy way while celebrating and courting our amazing Crown Princess.

victoria days - victoria with family
Birthday song, sunny castle

July 14

Read more
Victoria
Birthday procession through Borgholm

July 14

Read more
Victoria Concert 2023
The Victoria Concert, Borgholm Castle

July 14

Read more
The Victoria race
The Victoria Race in Borgholm

July 15

Read more
The Victoria Walk
The Victoria walk, southern Öland

July 12

Read more
Golf at Ekerum on a late summer day
Victoria Golf at Ekerum Resort

July 13

Read more
Öland's Sports Day
Öland's Sports Day in Borgholm

July 13

Read more

the victoria prize

?

The Victoria Prize has been awarded annually since 1979. The prize is awarded by HRH Crown Princess Victoria during the Victoria Concert on July 14, 2024. The Victoria Concert is broadcast on SVT1 and SVT Play. Time will come!

About the winner

artists of the year

During the victoria concert this year, the royal family, the audience and television viewers are treated to musical performances Lena Philipsson, Molly Hammar, Albin Lee Meldau, Edda Magnason and Olivia Lobato. The music is performed under the direction of the conductor Stefan Sporsén and The August family. Program manager for the Victoria concert is, for the sixth time in a row, Yvette Hermundstad. 

The Victoria concert

The Victoria Days - 2024 artists
The Victoria Days - 2024 artists

festive celebration 

During the Victoria Days on Öland, the atmosphere becomes extra festive and jubilant. Take advantage of exciting Victoria-themed offers and activities around the island. The shops, restaurants and other local businesses join in the celebration and create special arrangements to celebrate Crown Princess Victoria.

you may also be interested in: