In order to showcase the Öland brand in the best possible way and be able to manage the fine heritage that exists on the island but at the same time drive development forward, Öland's tourism organization is today launching a new graphic profile for Öland. We hold fast to what makes us unique while at the same time showing a forward-thinking spirit and vision for the future. Below you will be able to read more about the background to the profile, see costs linked to it and find contact details. 

Öland 18 degrees

In our new concept, we have taken note of Öland's geometric shape and that the entire island has an angle of 18 degrees. Here is a forward-leaning position that provides energy.

the logo

The new logo captures where Öland is heading. An Öland that dares to stand out, be unique and challenge established notions. The slanted l shows progress and determination. A simple and stripped-down style shows a quiet self-assurance and something unpretentious and at the same time powerful. The straight lines without frills give a timeless feel that works as well now as in the future. The logo is designed specifically for Öland and contains so-called inktraps that give more character and increased readability in small formats. 

Link to press material

costs

Öland's new graphic profile is procured via direct procurement. Kalmar- and Stockholm-based companies submitted winning bids advertising agency Wilson Creative. 

Graphic profile: 150 000 SEK 
About the brand (brand film, logo animation, voice purchasing & web design): 106.200 kr
Signage and frosting at the Tourist Office in Färjestaden: 56.580 kr  
Foiling of the Ölandsbro sign: 69.400 kr
This cost is paid via an investment budget.