The Nature Store

The nature store is owned by BirdLife Sweden. Our business is to create a surplus of money that will be used for the association's work with bird protection. We know that good bird protection also provides benefits for other organisms, which in turn benefits biodiversity. Our goal is to serve our customers with the best products for an increased nature experience. We want more people to go out into the forest and land and enjoy the beauty we can encounter there. Therefore, we try to keep as wide a selection as possible for those interested in nature, we want products that suit everyone, big and small. We have been in Stenåsa on southeast Öland for 42 years and can proudly call ourselves the largest retailer of binoculars and nature literature in the Nordic region. We are experts in everything we sell and work very hard to ensure that all our customers feel safe buying from us.



For many, nature is absent, they go right
through it without seeing it. For them, it is
nature silent and inaccessible. An extinction
bonfire next to a lifeless tree.
We want to change that. Nature is everywhere and
should be accessible. It should be exciting
and more than one passage. Nature is a
adventure.
Our equipment and knowledge make nature
present. The right book transforms the garden
into an oasis of life. The right butterfly net makes
the walk to a research expedition. Right
binoculars transform the forest path into a borderland
towards another world.
In addition to spreading knowledge and interest in
nature, we protect it. We cherish it and
ensures that it remains comprehensive and
fantastic. Our surplus goes to
Protect Sweden's birds.
When more people understand nature and bring it to life,
increases the chances that we will take care of it properly
way. With respect, knowledge and commitment.
Together we make nature come alive.


Welcome.