Here you can take part in facts about Öland, statistics and reports about the island's tourism industry as well as information from external partners such as Visit Sweden and the Swedish Growth Agency. Contact Öland's Tourism Organization if you are thinking about somethingt.
For the fourth year in a row, Öland is the destination with the highest NPS value (a loyalty index that measures the propensity to recommend an experience) of all 42 destinations included in the survey. Öland ends up at 62, which can be compared to the average of 12.
Visitors give Öland the highest rating of all destinations in three categories. According to Swedes on holiday, Öland has the best range of excursions, is the place that exceeded most expectations and is the destination most people would like to return to. In the majority of questions, Öland's average value is above average. Sweden's smallest landscape is considered to have the best atmosphere after Kinnekulle, and in terms of pleasant reception and range of attractions, Öland ends up in bronze place.
"Travel to Sweden 2021" is a survey that follows up the corresponding surveys in 2018-2020. The purpose has once again been to study and analyze Swedish travelers' habits and preferences regarding traveling in Sweden in general, and specific attitudes and satisfaction levels linked to particular cities/places. 42 different cities/places are included in this study, and part of the purpose of the study has been to compare these cities/places with respect to certain parts of the results that are linked to attitudes and satisfaction.
Do you want to read more about how we worked to market Öland in 2021? Then you can read ours summary here.
Take part in trends and monitoring, statistics and reports about the island's tourism industry as well as information, guides and services from Visit Sweden, Tillväxtverket and Verksamt.se. Contact Öland's Tourism Organization if you have any questions.
Get an overview of the outside world and knowledge about how you can develop your product for international markets
Take part in analyzes and trends in tourism and the hospitality industry, both national and
Take part in information and services that help you as an entrepreneur in the hospitality industry.
Many in the industry find it difficult to find - and keep - talented employees. How do you do it concretely? You will find out here! Visita has collected the industry's best tools, templates and checklists for successful HR work. Taking care of new hires, holding staff meetings and giving feedback becomes easier with these routines. You will be able to develop your employees, the business - and yourself.
