Victoria Day was founded by Kay Wiestål in 1979 as a loving tribute to Crown Princess Victoria on her birthday on 14 July. What was once a single day to celebrate the princess has since developed and transformed into Victoria Days. This annual event has grown and become a comprehensive meeting place on Öland, where the purpose is to inspire people to physical activity and a healthy lifestyle!
During Victoria Days, Öland is transformed into a lively meeting place that strives to inspire physical activity and a healthy lifestyle. This event is an occasion when Öland's residents and visitors gather to participate in various activities and enjoy the beautiful island in a healthy way while celebrating and courting our amazing Crown Princess.
July 14
July 14
July 14
Victoria Promenade - 11.00am-16.00pm
The quiz walk will be arranged on 11-13 July. Vouchers are picked up at the square during these times. The cost is SEK 50 per participant and the entire amount goes in full to Crown Princess Victoria's fund. The walk consists of 10 questions about the royal family, starting at the square and finishing at Kaffetorpet at Solliden. The first 50 participants to cross the finish line are invited to coffee at the coffee shop. Completed forms can be left in a container inside the door at Kaffetorpet or on the square between 11:00-16:00. Great prizes are promised, including concert tickets and gift bags from Solliden. The winners will be drawn on the evening of July 13.
Victoria Walk - 10:00-15:00
Hiking day for the whole family with guided tours, quiz walk and nature bingo. The place is Penåsa, Mörbylånga municipality.
Gulf of Victoria - 08.00-13.00
The participants consist of companies that compete in teams and raise money for the fund. Takes place at Ekerum Resort Öland.
Foot cast - 12.30 pm
Photo casting of this year's Victoria Laureates in Kay Wiestål's park, Borgholm.
Birthday Song - 15:45 - 16:00
The Crown Princess comes out in front of Solliden Palace with her family, and we all sing "Yes May She Live" together. Shortly after, a cortège with horse and carriage starts.
Birthday procession - 16.00-17.00
The Crown Princess travels by horse and carriage from Solliden Palace via Princess Estelle's walk to Borgholm, then to Borgholm Palace.
Victoria Concert - 17:00 PM
Concert with Lisa Nilsson, Peter Jöback, Peg Parnevik, Greczula and the new rising star Ida-Lova, distribution of the Victoria Scholarship and fundraising. A full evening at Borgholm Castle.
Victoria Concert on SVT - 21:00 PM
The concert from Borgholm Castle will be broadcast on SVT.
Victoria Race - 3:00 PM-8:30 PM
Exercise race that goes through Borgholm. Also consists of Victoriajoggen (4 km) and Lilla Victorialoppet for children/youth (2 km / 1.5 km).
During the Victoria concert this year, the royal family, the audience and TV viewers are invited to musical performances by The Ark, Petra Marklund, Mira Ray, Seinabo Sey, and Fanny Avonne. The music is performed under the direction of conductor Stefan Spors én n and the August family . This year's host is Kristina "Keyyo" Petrushina, who makes her debut in the role of the Victoria Concert.
The Victoria Prize has been awarded annually since 1979. The prize will be presented by HRH Crown Princess Victoria during the Victoria Concert on 14 July 2025. The Victoria Concert will be broadcast on SVT1 and SVT Play. Time is coming!
David Åhman and Jonatan Hellvig awarded the Victoria Prize 2025
During the Victoria Days on Öland, the atmosphere becomes extra festive and jubilant. Take advantage of exciting Victoria-themed offers and activities around the island. Shops, restaurants and other local businesses are joining in the celebrations and creating special arrangements to celebrate Crown Princess Victoria.
Crown Princess Victoria's birthday is on July 14. Her birthday is celebrated every year on Öland with Victoria Days, one of Sweden's most well-known royal events. The celebration attracts visitors from all over the country and includes, among other things, the birthday procession, the Victoria Concert and several activities for the whole family.
Crown Princess Victoria's birthday is celebrated on Öland, where the royal family traditionally spends their summers at Solliden Palace. The celebration takes place mainly in Borgholm and is open to the public.
Yes, during the Victoria Days there is the opportunity to see parts of the Swedish royal family on Öland. The celebration of Crown Princess Victoria's birthday on July 14th begins with a courtship and birthday song at Solliden Palace , where the royal family gathers. This is followed by the traditional procession through Borgholm, where thousands of visitors line the streets to celebrate the Crown Princess. The day ends at Borgholm Palace with the popular Victoria Concert, where the Victoria Prize is awarded and some of Sweden's leading artists perform.
Sollidens Slott is located just outside Borgholm on Öland and is the summer residence of the Swedish royal family. The castle and castle park are a popular tourist attraction and play a central role in the celebrations of Crown Princess Victoria's birthday.
The Victoria Concert is the major televised gala concert held on Öland on July 14. During the evening, the Victoria Prize is awarded to prominent Swedish athletes while some of Sweden's most appreciated artists perform.
Victoria Golf is a charity golf competition that is organized during Victoria Days on Öland. The competition is played at Ekerum Resort Öland and brings together companies from all over Sweden who compete in teams while contributing to the collection for Crown Princess Victoria's Fund. Through various activities and challenges on the golf course, money is collected for the fund's work for children and young people with disabilities. Victoria Golf is a valued tradition that combines golf, networking and charity in a unique Öland environment.
