Victoria Day

Der Victoria Day was founded in 1979 by Kay Wiestål as a loving tribute to Crown Princess Victoria on her birthday on 14 July. Was ein einziger Tag zur Feier der Prinzessin war, hat sich inzwischen zu den Victoria Days entwickelt und verhandelt. Diese annual Veranstaltung ist gewächsen und zu einem umfassenden Treffpunkt auf Öland geworden, bei dem es darum geht, Menschen zu körperlicher Aktivität und einem gesunden Lebenstil zu inspirieren!

Read here more about the Victoria Days!

Activities during the celebration

During the Victoria Days, Öland will be transformed into a living meeting point that will inspire physical activity and a healthy lifestyle. Diese Veranstaltung ist ein Anlass, an dem sich die Bewohner und Besucher von Öland versammeln, um an verschiedenen Aktivität teilzunehmen und die schöne Insel auf gesunde Weise zu geniezenze, während sie unsere amazing Kronprinzessin feiern und umwerben.

Birthday song, sunny castle

July 14

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Birthday procession through Borgholm

July 14

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The Victoria Concert, Borgholm Castle

July 14

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program during Victoria Days 2026

Program during Victoria Days 2025

Saturday, July 11 – Monday, July 13

Victoria Promenade – 11:00 a.m.–16:00 p.m
Der Quiz-Walk findet vom 11. bis 13. July statt. Gutscheine werden zu diesen Zeiten am Platz abgeholt. The cost is SEK 50 per participant, and the total amount goes fully into the Crown Princess Victoria Fund. Der Spaziergang besteh aus 10 Fragen zur königlichen Familie, beginnenend am Platz und endend in Kaffetorpet bei Solliden. The first 50 participants who cross the goal line will be invited to coffee in the café. Completed forms can be placed in a container inside the door of the Kaffetorpet or on the square between 11:00 and 16:00 Uhr. Großartige Preise sind versprochen, darunter Konzertkarten und Geschenktüten von Solliden. Die Gewinner werden am Abend des 13. July ausgelost.

Monday, July 13nd

Victoria Walk – 10:00 a.m.–15:00 p.m
Wandertag for the whole family with guided tours, quiz walks and nature bingo. Der Ort ist Penåsa, Gemeinde Mörbylånga.

Monday, July 13nd

Golf von Victoria – 08:00–13:00 Uhr
The participants are besten aus Unternehmen, die in Teams antreten und Geld für den Fonds sammeln. Found im Ekerum Resort Öland statt.

Tuesday July 14th

Foot throw – 12:30 p.m.
Photocasting der diesjährigen Victoria Laureates im Kay Wieståls Park, Borgholm.

Birthday song – 15:45 p.m. - 16:00 p.m.
Die Kronprinzessin kommt mit ihrer Familie vor den Schloss Solliden, und wir singen alle gemeinsam "Yes May She Live". Kurz darauf begins a train with horse and carriage.

Birthday train – 16.00–17.00 Uhr
Die Kronprinzessin reist mit Pferd und Kutsche vom Solliden-Palast über den Weg von Prinzessin Estelle nach Borgholm und dann zum Borgholm-Palast.

Victoria Concert – 17:00 PM
Konzert mit Lisa Nilsson, Peter Jöback, Peg Parnevik, Greczula und dem neuen aufstrebenden Star Ida-Lova, Verteilung des Victoria-Stipendiums und Fundraising. A whole evening auf der Burg Borgholm.

Victoria concert on SVT – 21:00 p.m.
Das Konzert vom Schloss Borgholm will be broadcast on SVT.

Wednesday July 15th

Victoria Race - 15:00–20:30
Trainingsrennen, das durch Borgholm führt. There is also the Victoriajoggen (4 km) and the Little Victoria Run for Children/Youths (2 km / 1,5 km).

Artist 2026

During the Victoria concert this year, the royal family, the audience and the TV viewers were invited to the musical performances of The Ark, Petra Marklund, Mira Ray, Seinabo Sey and Fanny Avonne. The music will be performed under the direction of conductor Stefan Spors én n und der Familie August . This day's host is Kristina "Keyyo" Petrushina, who makes her debut in the role of the Victoria Concert.

 

Victoria Concert

Artists Victoria Concert

Victoria Prize

The Victoria Prize has been awarded annually since 1979. Der Preis wird von Ihrer Königlichen Hoheit Kronprinzessin Victoria during the Victoria-Konzert am 14. July 2025 überreicht. The Victoria Concert will be broadcast on SVT1 and SVT Play. Die Zeit kommt!



David Åhman and Jonatan Hellvig wurden mit dem Victoria-Preis 2025 auszeignet

Victoria Prize 2025

Frida Karlsson, Victoria Laureate 2026

Festive celebration

During the Victoria Days on Öland, the atmosphere is particularly festive and jubilant. Enjoy exciting offers and Victorian-style activities around the island. Businesses, restaurants and other local companies close their celebrations and organize special preparations for the honor of Crown Princess Victoria.

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questions & answers

When is Crown Princess Victoria's birthday?

Crown Princess Victoria's birthday is on July 14. Her birthday is celebrated every year on Öland with Victoria Days, one of Sweden's most well-known royal events. The celebration attracts visitors from all over the country and includes, among other things, the birthday procession, the Victoria Concert and several activities for the whole family.

Where is Crown Princess Victoria's birthday celebrated?

Crown Princess Victoria's birthday is celebrated on Öland, where the royal family traditionally spends their summers at Solliden Palace. The celebration takes place mainly in Borgholm and is open to the public.

Can you see the royal family on Öland?

Yes, during the Victoria Days there is the opportunity to see parts of the Swedish royal family on Öland. The celebration of Crown Princess Victoria's birthday on July 14th begins with a courtship and birthday song at Solliden Palace , where the royal family gathers. This is followed by the traditional procession through Borgholm, where thousands of visitors line the streets to celebrate the Crown Princess. The day ends at Borgholm Palace with the popular Victoria Concert, where the Victoria Prize is awarded and some of Sweden's leading artists perform.

Where is Solliden Castle located?

Sollidens Slott is located just outside Borgholm on Öland and is the summer residence of the Swedish royal family. The castle and castle park are a popular tourist attraction and play a central role in the celebrations of Crown Princess Victoria's birthday.

What is the Victoria Concert?

The Victoria Concert is the major televised gala concert held on Öland on July 14. During the evening, the Victoria Prize is awarded to prominent Swedish athletes while some of Sweden's most appreciated artists perform.

What is Victoria Gulf at Ekerum?

Victoria Golf is a charity golf competition that is organized during Victoria Days on Öland. The competition is played at Ekerum Resort Öland and brings together companies from all over Sweden who compete in teams while contributing to the collection for Crown Princess Victoria's Fund. Through various activities and challenges on the golf course, money is collected for the fund's work for children and young people with disabilities. Victoria Golf is a valued tradition that combines golf, networking and charity in a unique Öland environment.